Web Design / Leicester
Business and B2B website design in Leicester.
Hand-coded websites for Leicester firms that sell to other businesses, run a product catalogue, or live on inbound enquiries. Custom builds, redesigns and landing pages, none of it assembled from a template.
What we build
What we build.
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Landing pages
Fast, focused pages for campaigns, paid traffic, and local lead generation. Live in days, built to convert.
Landing page design -
Full business websites
Multi-page, custom-built websites with clear messaging and search-ready structure. Hand-coded, never templated.
Full website builds -
Website redesigns
Rebuilds for sites that feel dated, load slowly, or fail to turn visitors into enquiries.
Website redesigns -
Performance, content & support
Speed, technical SEO, content systems, and ongoing care after launch, with practical automation where it genuinely helps.
Websites & platforms
Why Mapletree
Why Leicester businesses choose us.
B2B websites fail differently from consumer ones. The buyer is doing research, often over weeks, often for a decision they have to justify to someone else. A site that shouts does not help them; a site that explains clearly, loads instantly and makes the next step obvious does. That is what we build.
- 01
Hand-coded, not templated
Built on Astro, not WordPress page builders. No bloat, no plugin sprawl, nothing slowing the site down between you and the enquiry.
- 02
Fast by default
Pages engineered for fast loading and measured against an agreed performance budget before launch. Speed is the first thing a visitor feels and the first thing Google measures, so we treat it as non-negotiable, not a nice-to-have.
- 03
Built to convert
Clear messaging and an obvious next step on every page. A site that explains the work and makes getting in touch easy, not a brochure that just sits there.
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Senior, small, hands-on
You work directly with the person building the site, no account managers, no handoffs to a junior, no being passed around an agency.
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Search-ready foundations
Clean structure, sensible technical SEO, and schema done properly, the groundwork that helps a site rank, without empty promises of overnight number-one spots.
- 06
We stay on after launch
Launch is the start, not the finish. We can stay on as your operating partner to measure, improve, and keep the site earning its keep.
Leicestershire has the largest economy in the East Midlands and it is built on firms selling to other firms. The website's job in that market is not to close, it is to qualify, explain and get the right conversation started.
Built for a considered, business-to-business sale.
- 01
Positioning that survives comparison
Clear messaging that holds up when a buyer has three of your competitors open in other tabs, which is exactly how B2B research happens.
- 02
Service and product structure
A structure where every capability worth selling has a page worth ranking, rather than one page trying to carry everything.
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Ecommerce where it earns its place
Product and catalogue builds for firms selling online, with the buying journey built around how the range is actually shopped.
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Proof placed at the decision point
Case studies, credentials and specifics positioned where a buyer needs reassurance, not filed on a page nobody visits.
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Enquiry routes, not one contact form
Different buyers are ready at different moments, so the site carries a quick route and a considered one instead of forcing everyone through the same door.
- 06
Fast, hosted properly
Hand-coded and deployed to Cloudflare or Vercel, so speed is a property of the build rather than a plugin you bolt on later.
Local context
Working in Leicester.
We work remotely with operators right across Leicester and the wider county (Oadby, Wigston, Birstall, Hinckley, Loughborough and Market Harborough), meeting in person when a project genuinely benefits from it, and working remotely the rest of the time.
Leicester runs on independent firms, trades, clinics and manufacturers, operators who win work on reputation but often have a website that undersells them. That is the gap we close: a fast, credible site that does the explaining and the enquiry-catching, so the reputation you have offline finally shows up online.
We also build across the region in Derby, Nottingham and Nottinghamshire, Derbyshire, and Staffordshire.
Recent work
Sites we have shipped.
A sample of recent builds across sectors, property, healthcare, industrial, e-commerce and cyber security. Different businesses, same standard: fast, clear, and built to bring in work.
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Offices.co.uk
Commercial property: a fast, search-ready site for a national office space provider.
Case study -
ReGen Swansea
Healthcare: a clean, trustworthy clinic site built to turn visits into bookings.
Case study -
Maximum Matting
E-commerce: a product site for an industrial matting supplier, built to sell.
Case study -
RuBi Group
Cyber security: a credible, well-structured site for a UK security reseller.
Case study
Proof
Trusted by the businesses we build for.
Jake responded to our brief thoroughly, clearly highlighted where he could add value, and delivered a website we're very pleased with after two rounds of detailed feedback.
Clean, fast, mobile-friendly, and built with real attention to detail. Highly recommended.
Excellent service. Jake is an innovative and distinctive web designer, highly recommend Mapletree.
How we work
How work actually moves.
A four-step loop. Diagnose, design, build, operate. Same shape on a retainer, same shape on a one-off engagement.
- 01
Diagnose
We map the business, the audience, and the pages that matter, then rule out what does not need building.
- 02
Design
We shape the system. Tools, workflows, and surfaces that fit how the business actually runs.
- 03
Build
Small, working pieces shipped in tight loops, pressure-tested against reality.
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Operate
We stay on as the operating partner. Measure, evolve, retire what stops earning.
FAQs
Questions, answered.
- Are you based in Leicester?
- No. We are a remote-first studio in the East Midlands, working with businesses across Leicester and the wider county, Hinckley, Loughborough, Oadby and beyond. We meet in person where a project earns it and work remotely the rest of the time.
- What kind of Leicester businesses do you work with?
- Mostly firms selling to other businesses: manufacturers and suppliers, consultancies, property and industrial operators, clinics and specialist service firms. The common thread is a considered sale where the website has to explain something before anyone gets in touch.
- Do you build ecommerce sites?
- Yes, where the range genuinely warrants it. We have built catalogue-led stores for industrial suppliers, organised around how buyers actually shop rather than around the product tree the business happens to use internally. If a simpler enquiry-led site would serve you better, we will say so.
- What does a website cost?
- A pilot landing page is a fixed scope with a fixed price. Full sites are quoted after a short discovery call, because a B2B services site and a several-hundred-product catalogue are not the same job. No lock-in retainers you cannot leave.
- Will my website rank in Leicester?
- For general 'web design Leicester' style searches, the map results at the top are decided mostly by proximity, and we are in Derby, so we will not pretend otherwise. Where a site like yours competes is the organic results underneath, and the specific searches your buyers actually run. That is what we build for. We do not sell guaranteed rankings.
- How long does a website take?
- A pilot landing page in a few days. A full site in anything from a few days to three or four weeks, depending on scope and how ready your content is.
- Do you handle hosting and maintenance?
- Yes. We deploy to Cloudflare or Vercel for speed and reliability, and offer an ongoing retainer for updates after launch. No tie-in, and the site is yours.
Start a project
Ready to bring in more of the right work?
Tell us about your business and what you need the website to do. You'll hear back from Jake directly.
Three questions · about a minute
See the work