A considered
website redesign.
What it is.
A redesign for a site with real history. The structure, the messaging, and the technology are reviewed against where the business is now. The pieces still pulling their weight are kept. Everything else is reshaped, rewritten, or retired.
The result is a site that feels current, runs fast, and reflects the business as it operates today. Not a new brand. Not a clean-slate experiment. A modernisation done with care for the inherited work.
What it includes.
- 01 Audit and inheritance plan What to keep, what to retire, and what to rewrite. Decided before any pixels move.
- 02 Information architecture A reshaped sitemap and navigation that matches how customers actually arrive and decide.
- 03 Visual system refresh Type, layout, and motion brought up to current standards without throwing the brand away.
- 04 Modern build Rebuilt in Astro for speed, security, and a content layer the team can edit calmly.
- 05 Content migration Existing content moved across, restructured, and rewritten where the old voice no longer holds.
- 06 Redirects and search continuity Old URLs mapped to new ones so rankings and inbound links survive the move.
- 07 Launch and handover DNS cutover, monitoring on the first weeks, and a written guide for the team.
For sites that have outgrown their build.
Most redesigns start the same way. The site was right for the business that built it. Three years later the business has moved on and the site has not. We work best when there is real traffic, real content, and a clear sense of what is no longer pulling its weight.
How it is built.
- 01
Audit
A clear read of the current site, the analytics, and what is genuinely worth keeping.
- 02
Reshape
New architecture, new sections, and the design direction agreed before development starts.
- 03
Rebuild
Hand built in Astro with content migrated and rewritten where the old voice no longer fits.
- 04
Cutover
Redirects in place, monitoring on, and the team trained on the new edit flow.
What it isn't.
- From-scratch sites with no history.
- Lift-and-shift theme swaps.
- Redesigns done without reading the analytics.
Engagement shapes.
-
Focused redesign
A four week reshape of an existing small site, structure and surface together.
-
Full redesign
Six to eight weeks for a larger site with a real content migration and a phased cutover.
-
Iterative refresh
Section-by-section work over a quarter, useful when the business cannot stop to relaunch.
Questions, answered.
- Will I lose my existing content during the redesign?
- No. We carefully migrate the content that is still earning its keep, restructure where useful, and rewrite where the old voice no longer fits.
- How do you handle the transition from old to new site?
- We plan a clean cutover with proper redirects, DNS handled the same day, and monitoring on for the first weeks so visitors barely notice.
- Will the redesign improve my search rankings?
- A redesign is a chance to fix the things that have been quietly hurting rankings. Performance, structure, and metadata are part of the work.
- What if my site is built on WordPress or another CMS?
- We migrate from WordPress, Squarespace, Webflow, and most other platforms. The new build runs on Astro with a content layer the team can edit.
- How is this different from a full site build?
- A redesign starts with what you already have. A full site is from scratch with no inherited structure or content. Pick redesign when there is real history worth keeping.
- How long does it take?
- Most redesigns run four to eight weeks depending on the size of the site and how much content needs rewriting.
If you are ready to operate differently, let's talk.
AI Adoption and Digital Systems for Businesses
Mapletree Studio helps businesses move from interest in AI to practical implementation through clear strategy, custom tools, workflows, and digital experiences.