About
One studio for the website, and the systems behind it.
Mapletree Studio is a small, senior UK studio. We design and build fast, credible websites, then support them with performance, search, content and the practical automation that keeps a business running.
Positioning
One studio, joined up. Accountable to enquiries.
Mapletree Studio works with UK businesses that need a website to look credible and bring in enquiries, not a template factory selling pages by the dozen. We design and build the site, then stay on to keep it working.
The core work is web design and development: landing pages, full websites and redesigns, with performance, search, content and practical automation around them. The studio is led by Jake Haynes, with a tight network of trusted engineers and designers brought in by project, so the people who scope the work are the people who deliver it.
Two practices, one team
Web and AI belong in the same room.
The site brings the right people in. The systems behind it make them easier to serve. Built together, they compound; bought separately, they rarely line up.
Web
The place customers meet your business.
Design and development up front, landing pages, full websites and redesigns, kept fast and findable. Hand-coded on Astro, not assembled in a page builder, so the site is engineered for fast loading and stays maintainable for years.
See web capabilitiesAI & Systems
What happens after they arrive.
The tools, automations, reporting and knowledge systems behind the site, with a human in the loop. We use AI where it genuinely removes manual admin, never as a gimmick bolted onto the front end.
See AI & systemsHow we work
The principles behind the work.
- 01
Every element earns its place.
Most small-business sites are bloated with things that do not help anyone decide. We design for clarity first, then build only what moves a visitor toward an enquiry.
- 02
Fast and hand-coded, not templated.
We hand-code on Astro. No drag-and-drop builders, no page-builder bloat. The result is engineered for fast loading and stays maintainable for years.
- 03
Judgement is the deliverable.
Anyone can ship pages. We bring the judgement to decide what each page is for, what the site should say, and where automation genuinely helps behind the scenes.
- 04
Clarity beats clever. Always.
If a visitor has to decode the page, the page has failed. We write and design for the person in a hurry, because that is who actually enquires.
- 05
Search and structure are built in from the first line.
Headings, schema, speed, and internal links are part of the build, not an add-on bought later. The site arrives ready to be found.
- 06
The site is yours. Clean handover, easy ownership.
No lock-in and no hostage hosting. You get the code, the accounts, and a site any future developer will be glad to inherit.
How it feels to work together
No layers. No account managers.
Every engagement starts with a short conversation about the outcome you're after, more of the right enquiries, less manual admin, or both. From there you get a clear scope, a direct line to the person building it, and a site you fully own at the end.
We're based in Derby and work with clients across the UK. If your enquiry is a better fit elsewhere, we'll tell you, a short, honest answer is worth more than a drawn-out pitch.
Selected proof
Live client work, in production.
Start a project
Let's build the version that works.
Tell us what you're trying to move, more of the right enquiries, less manual admin, or both. You'll hear back from Jake directly.