Case study, Commercial property
A nationwide office space search built around the enquiry.
Offices.co.uk helps UK businesses find private, serviced and coworking space. The site had to carry a large, browsable inventory without ever losing the route to a human advisor.
- Offices
- Website & performance
- Commercial property
The brief
The brief.
Commercial property search is a browsing problem and a trust problem at the same time. Someone looking for office space in Manchester will compare a dozen buildings, but the transaction never happens on the website, it happens when they speak to an advisor who knows the market. A site that only does search loses the enquiry. A site that only does lead capture loses the browser.
The work was to build a search experience that carries a nationwide inventory across cities and workspace types, stays fast under that weight, and keeps a single clear route through to the team at every depth of the journey.
Scope
What we built.
- 01
Nationwide location structure
City and region pages covering London, Manchester, Birmingham, Leeds, Bristol and beyond, each a real landing surface rather than a filtered view.
- 02
Workspace-type routes
Separate browsing paths for private offices, coworking and serviced space, so search intent lands on a page that matches it.
- 03
Featured listings
An editorial surface for priority inventory that sits above the general browse without breaking the search flow.
- 04
Advisor enquiry route
A consistent 'speak to an expert' path that stays present through listings, locations and guides.
- 05
Editorial and guidance content
A blog and advice layer supporting the research phase, structured to link back into the relevant search routes.
- 06
Performance work
Image handling, delivery and page weight tuned for a listing-heavy site where every extra second costs a comparison.
Decisions
Build decisions.
- 01
Locations as pages, not filters
Every city gets a genuine URL with its own content. Filter states are invisible to search engines and impossible to link to; pages are both.
- 02
Enquiry present at every depth
There is no single conversion page. The advisor route repeats at browse, listing and guide level because different visitors are ready at different moments.
- 03
Speed treated as a feature
On a comparison site the visitor has other tabs open. Page weight and image delivery were tuned so the search stays responsive as inventory grows.
What it's built with
The stack behind it.
- Astro
- Performance optimisation
- Technical SEO
- Structured location routes
Capabilities used
Want the same for your business?
- Astro development Marketing and content websites built on Astro for speed and search.
- Websites & platforms Fast websites and platforms that integrate with the systems behind them.
- Performance audits A focused audit of an existing site with a prioritised list of fixes.
- Full websites Complete multi-page business websites, engineered on Astro for speed and search.
More work
Other projects.
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