Case study, Healthcare
Destination-led search, straight through to an appointment.
Swansea Travel Clinic, part of Medihub Pharmacy, provides travel vaccinations across two South Wales branches. Patients search by where they are going, so the site is organised the same way.
- Swansea Travel Clinic
- Website & technical SEO
- Healthcare
The brief
The brief.
Nobody searches for 'travel vaccination services'. They search for the jabs they need for Thailand, or India, or Kenya, usually a few weeks before flying and often at speed. A clinic site organised around its service list is invisible to that search and confusing to the patient who does find it.
The site needed to meet destination-led demand, publish pricing openly so patients can plan, serve two physical branches without splitting the brand, and get from arrival to booked appointment in as few steps as possible.
Scope
What we built.
- 01
Destination-led structure
Popular travel destinations given their own routes, matching how patients actually search rather than how the clinic lists its services.
- 02
Vaccination service pages
The full range of travel vaccination services explained in patient language, with the clinical detail kept accurate.
- 03
Published pricing
Vaccine pricing on the page so patients can budget a trip without phoning first.
- 04
Two-branch handling
Pontarddulais and Killay presented as one clinic with two locations, each findable and contactable in its own right.
- 05
Appointment booking
An online booking route as the primary action, with direct phone numbers for patients who prefer to call.
- 06
Technical SEO foundations
Site structure, internal linking and markup built so the destination and service pages can compete in local and informational search.
Decisions
Build decisions.
- 01
Organised by destination, not by service
Matching the site's structure to real search behaviour is the single highest-leverage decision in this category.
- 02
Pricing published, not quoted
Travel health is time-pressured. Every question a patient has to phone in for is a booking that might not happen.
- 03
One brand, two branches
Splitting into separate sites would divide the search footprint. A single site with distinct location surfaces keeps the authority together.
What it's built with
The stack behind it.
- Astro
- Destination content architecture
- Technical SEO
- Online booking integration
We build regularly in this space, see how we approach healthcare & clinics .
Capabilities used
Want the same for your business?
- Astro development Marketing and content websites built on Astro for speed and search.
- Full websites Complete multi-page business websites, engineered on Astro for speed and search.
- Performance audits A focused audit of an existing site with a prioritised list of fixes.
- Content & blogs A content-led website built around the questions your customers actually ask.
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