Performance optimisation,
held to a brief.
What it is.
A targeted programme of work to make an existing website faster. We start with a baseline against agreed targets, audit where the time is actually being spent, and write up the findings in plain English with a clear order of operations.
You can then take the plan to your own team or hand it back to us for an implementation sprint. Either way, the deliverable is real improvement to Core Web Vitals and to the experience for actual users, not a deck of synthetic scores.
What it includes.
- 01 Performance baseline Lighthouse, WebPageTest, and field data captured against agreed targets.
- 02 Asset audit Image weight, font loading, and third-party scripts examined and ranked by cost.
- 03 Render path review Render-blocking resources, hydration cost, and main thread work assessed.
- 04 Technical search audit Core Web Vitals, indexability, schema, and mobile rendering checked properly.
- 05 Prioritised action plan A short list of fixes ranked by expected impact and effort to ship.
- 06 Implementation hand-off Either a clean brief for your team, or a follow-on engagement to ship the fixes.
For sites that have grown heavier than they should be.
Most slow sites are not slow because the framework is wrong. They are slow because images are unoptimised, third-party scripts have crept in, and nobody has measured the cost in months. A short, sharp audit usually closes most of the gap.
How it is built.
- 01
Discover
Goals, constraints, and the pages that actually matter to the business.
- 02
Design
The audit scope, the tooling, and the metrics we will hold the work to.
- 03
Build
Deep technical analysis, asset and code review, and the prioritised plan.
- 04
Operate
Hand-off to your team or a focused implementation sprint with us.
What it isn't.
- Vanity scores with no real users behind them.
- Open-ended retainers for one-off speed work.
- Rebuilds dressed up as performance fixes.
Engagement shapes.
-
Audit only
A two week deep audit with a written report and a prioritised action plan.
-
Audit and ship
The audit plus a focused implementation sprint to land the highest impact fixes.
-
Operating partner
Quarterly performance work as part of a retained engagement.
Questions, answered.
- What will I receive from a performance audit?
- A written report with the baseline, the findings, and a prioritised action plan ranked by expected impact and effort.
- Can you implement the recommendations?
- Yes. Audit and ship is a fixed scope sprint to land the highest impact fixes immediately after the audit.
- How often should I get a performance audit?
- Annually at minimum, or after a major site change. Retained clients get a quarterly review as part of the partner slot.
- What tools do you use?
- Lighthouse and WebPageTest for synthetic data, real user metrics where available, plus Search Console and a manual review of the codebase.
- How long does the audit take?
- Two weeks from kick-off to written report.
- Do you work on sites you did not build?
- Yes. Most performance audits we run are on sites built by other teams.
If you are ready to operate differently, let's talk.
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