Case study, Studio & retail
A local studio site where the portfolio does the selling.
Tattoo Creations is an appointment-only studio in Sinfin, Derby, where Kev Oakton works in colour and black and grey. The site is built so the work is seen first and found locally.
- Tattoo Creations
- New build
- Studio & retail
The brief
The brief.
Choosing a tattoo artist is a portfolio decision. Clients look at healed work in the style they want, decide whether this artist can do it, and only then think about booking. Anything that delays the work being seen is friction. At the same time this is a strictly local business, and almost all of its demand comes through search for Derby and Derbyshire.
The site needed to put the portfolio front and centre, name the styles the studio actually works in so the right clients recognise themselves, and hold a strong enough local search footprint to be found across the area.
Scope
What we built.
- 01
Portfolio-first design
Gallery and recent work given the weight on the page, with the artwork sized and delivered to be looked at properly.
- 02
Named styles and specialisms
Realism, illustrative and fine line work, plus cover-ups, named explicitly so clients searching for a style find a match.
- 03
Artist profile
Kev Oakton's work and approach presented directly, since in this trade the artist is the brand.
- 04
Local search structure
Derby and Derbyshire coverage built into the page structure and markup, with directions and map routing to the Sinfin studio.
- 05
Process and aftercare
How the studio works and how aftercare is handled, set out so first-time clients know what to expect.
- 06
Appointment-only enquiry
An enquiry route matched to how the studio actually runs, rather than a booking widget that would misrepresent it.
Decisions
Build decisions.
- 01
Images treated as the product
Tattoo work is judged on detail, so the imagery is sized and delivered to hold up under scrutiny without slowing the page down.
- 02
Styles named, not implied
Clients search by style. Naming realism, fine line and cover-up work makes the studio findable to the people it suits.
- 03
Enquiry, not instant booking
The studio is appointment-only and every piece is scoped in conversation. The site reflects that rather than promising a calendar slot it cannot honour.
What it's built with
The stack behind it.
- Astro
- Image optimisation
- Local SEO and structured data
- Enquiry capture
Capabilities used
Want the same for your business?
- Astro development Marketing and content websites built on Astro for speed and search.
- Full websites Complete multi-page business websites, engineered on Astro for speed and search.
- Performance audits A focused audit of an existing site with a prioritised list of fixes.
- Landing pages A single hand-built landing page focused on one conversion goal.
More work
Other projects.
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