Case study, Self-storage
Container storage, priced openly and reserved in minutes.
Discount Storage rents secure container storage in Bristol with 24/7 drive-up access. The site's job is simple and unforgiving: answer the price question, then take the reservation.
- Discount Storage
- New build
- Self-storage
The brief
The brief.
Self-storage is a local, price-led purchase with a short decision window. Someone searching has a van booked or a house move landing. They want to know what a unit costs, whether they can get to it out of hours, and how quickly they can have it. Most storage sites bury all three behind a quote form.
The brief was to build the opposite: a site that leads with price and access, moves straight into a reservation, and does not waste the visitor's time on the way.
Scope
What we built.
- 01
Transparent pricing
Weekly pricing stated on the page rather than gated behind an enquiry, with terms and any offer shown alongside it.
- 02
Unit range pages
Container sizes presented with what each realistically holds, so visitors self-select before they reach the reservation step.
- 03
Short reservation flow
A reserve path kept deliberately brief, positioned as the primary action across the site.
- 04
Waitlist capture
When a unit size sells out, the page captures interest instead of dead-ending, so demand for the size is recorded.
- 05
Location and access detail
Directions, site access and 24/7 drive-up arrangements set out clearly, since access is a deciding factor in this category.
- 06
FAQ and blog layer
The recurring pre-purchase questions answered on site, supporting both the visitor and the search footprint.
Decisions
Build decisions.
- 01
Price on the page
Gating price filters out serious buyers faster than it qualifies them. Stating it up front means the enquiries that arrive already accept the number.
- 02
Sold out is still a lead
A full unit size is a demand signal. Capturing the waitlist turns an empty result into pipeline and tells the business what to buy next.
- 03
Access details treated as sales copy
In storage, 24/7 drive-up access is the differentiator, so it sits in the hero rather than an operations note near the footer.
What it's built with
The stack behind it.
- Astro
- Reservation and enquiry capture
- Local SEO structure
- Content and FAQ system
Capabilities used
Want the same for your business?
- Astro development Marketing and content websites built on Astro for speed and search.
- Full websites Complete multi-page business websites, engineered on Astro for speed and search.
- Landing pages A single hand-built landing page focused on one conversion goal.
- Content & blogs A content-led website built around the questions your customers actually ask.
More work
Other projects.
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