An evergreen
website package.
What it is.
A productised package that combines the build, the upkeep, and the ongoing content under one rolling monthly fee. The site is custom, hand-built, and yours. The cadence is set. The work is owned by us so you do not have to project manage three suppliers to keep one site moving.
It is for businesses that want a strong website without running a team to maintain it. Less than hiring a marketing lead, more than a contractor on retainer. A standing partnership that treats the site as something that grows, not something that gets built once and left.
What it includes.
- 01 Custom website build A focused, hand-built site sized to the business. Not a template, not a placeholder.
- 02 Monthly content cadence A planned rhythm of articles and page updates so the site keeps moving without prompting.
- 03 Hosting and uptime Fast, monitored hosting on a global edge. We carry the operational responsibility.
- 04 Security and updates Patches, dependency updates, and quiet fixes handled before they become noisy problems.
- 05 Ongoing edits A standing pool of small changes each month so the site reflects the business as it shifts.
- 06 Quarterly review A short read of the analytics with a written set of recommendations for the next quarter.
For businesses without time to be the marketing team.
The owner is busy running the business. There is no one inside who is going to write four articles a month, push design tweaks, and watch the analytics. Evergreen exists to absorb that load without turning into a vague retainer that bills for nothing visible.
How it is built.
- 01
Plan
A short discovery to lock the structure, the cadence, and what the first quarter looks like.
- 02
Launch
The site is designed, built, and shipped within the opening weeks of the engagement.
- 03
Tend
A monthly rhythm of writing, edits, and small improvements that keep the site current.
- 04
Review
Each quarter we read the data and decide what changes for the next three months.
What it isn't.
- Lights-on maintenance with no momentum.
- AI-spam content posted without review.
- Lock-in agreements you cannot exit cleanly.
Engagement shapes.
-
Light
Site, hosting, two articles a month, and a small pool of edits. For businesses that need presence.
-
Standard
Site, hosting, four articles a month, and a wider pool of changes. For businesses building authority.
-
Plus
Standard with added campaign work each quarter. For businesses with a real growth target.
Questions, answered.
- How many articles are included per month?
- Two on the Light tier, four on Standard, and four-plus with campaign work on Plus. Each is planned to support the business goals, not to fill a quota.
- Is there a minimum commitment period?
- We recommend at least six months to see meaningful results from consistent content, but the agreement is rolling and you can leave with a calendar month of notice.
- What kind of website is included?
- A custom designed site built in Astro, with the pages and structure your business actually needs. Blog included where it earns its place.
- Can I add extra services to the package?
- Yes. Extra design, build, or campaign work can be folded in as the business grows. The package is meant to flex.
- How is this different from your ongoing partner work?
- Evergreen is the productised version. One website, a known cadence, a clear monthly fee. The ongoing partner model is broader, bespoke, and shaped to specific operational needs.
- What happens if I want to leave?
- You take the site with you. The build is yours, exported cleanly, and we will hand it over to whoever comes next.
- Will the content sound like us?
- Yes. Voice is the first thing we lock in, and nothing publishes without your sign off.
If you are ready to operate differently, let's talk.
AI Adoption and Digital Systems for Businesses
Mapletree Studio helps businesses move from interest in AI to practical implementation through clear strategy, custom tools, workflows, and digital experiences.