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Latest insights. Lean, useful, practical.
Lean, useful, practical.
Practical thinking on minimal web design, performance optimisation, and SEO strategy. Written by the team at Mapletree Studio in the Midlands, UK.
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Ideas, tactics, and lessons.
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Short, focused reads on how we build fast, intentional websites.
Generative Engine Optimisation: How UK Small Businesses Can Get Found by AI Search
Learn how to optimise your website for AI search engines like ChatGPT and Google AI Overviews. A practical GEO guide for UK small businesses...
Read articleGoogle Preferred Sources: How Small Businesses Can Become a Trusted Website in Search Results
Learn how Google's Preferred Sources feature rewards trusted websites with more visibility. Practical strategies for UK small businesses to...
Read articleWhy Your Website Speed Is Costing You Customers (And How to Fix It)
A slow website silently drives away customers. Learn how site speed affects conversions, SEO rankings, and trust, plus practical steps to ma...
Read articleUK Regulators May Let Websites Opt Out of Google AI Summaries: What Small Businesses Need to Know
The UK's CMA has proposed letting websites opt out of Google AI Overviews. Here's what the CMA opt out changes mean for UK small business SE...
Read articleMobile-First Design for UK Small Businesses: Why It Matters in 2026
93.8% of UK users are on mobile. If your site isn't built mobile-first, you're losing customers. Here's what mobile-first actually means and...
Read articleAI Website Tools for Small Business UK: What Actually Works in 2026
Cut through the AI hype. Practical AI website tools UK small businesses can actually use in 2026, with real costs, ROI data, and pitfalls to...
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