Web Design Glossary

Web Design Terms

A comprehensive collection of web design, development, and SEO terms explained in plain English.

A

Above the Fold →: The portion of a webpage visible without scrolling, crucial for first impressions and conversions.

B

Breadcrumbs →: A secondary navigation system showing users their current location within a website's hierarchy.

C

Call-to-Action (CTA) →: A prompt that encourages website visitors to take a specific action, typically a button or link.

D

DNS (Domain Name System) →: The system that translates human-readable domain names into IP addresses that computers use to identify each other.

E

Evergreen Content →: Content that remains relevant and valuable to readers over an extended period, continuously attracting traffic.

F

Favicon →: A small icon associated with a website, displayed in browser tabs, bookmarks, and address bars.

G

Git →: A distributed version control system for tracking changes in source code during software development.

H

Hero Section →: The large, prominent banner at the top of a webpage, typically featuring a headline, image, and call-to-action.

I

Internal Linking →: Links that connect different pages within the same website, helping users navigate and improving SEO.

J

JSON-LD →: A method of encoding structured data using JSON format, recommended by Google for implementing schema markup.

K

Keyword Research →: The process of identifying and analysing search terms people use to find content, products, or services.

L

Landing Page →: A standalone web page created for a specific marketing campaign with a single focused conversion goal.

M

Meta Description →: A brief summary of a webpage's content that appears in search engine results below the page title.

N

Navigation →: The system of menus and links that helps users move through a website and find content.

O

Organic Traffic →: Website visitors who find your site through unpaid search engine results rather than paid advertising.

P

Page Speed →: How quickly a webpage loads and becomes interactive, crucial for user experience and SEO rankings.

Q

Query String →: The part of a URL that contains data passed to web applications, appearing after the question mark.

R

Responsive Design →: A web design approach that makes pages adapt and display optimally across all device sizes and screen resolutions.

S

Schema Markup →: Structured data vocabulary that helps search engines understand webpage content and display rich results.

T

Title Tag →: The HTML element specifying the page title that appears in browser tabs and search engine results.

U

User Experience (UX) →: How users feel and interact with a website or application, encompassing usability, accessibility, and satisfaction.

V

Viewport →: The visible area of a webpage in a browser window, varying by device size and orientation.

W

Whitespace →: Empty space in a design, not necessarily white, that creates breathing room and visual hierarchy.

X

XML Sitemap →: A file listing all important pages on a website to help search engines discover and index content.

Y

Yield →: In web development, a keyword that allows parent templates to inject content into child template layouts.

Z

Z-Index →: A CSS property controlling the stacking order of positioned elements, determining which appear in front of others.

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