Homepage vs Landing Page: Which Does Your Burton Business Need?

If you run a small business in Burton, chances are you’ve been told you “need a website”, but what kind? Some companies do fine with a simple homepage, while others see better results from dedicated landing pages.

So which one should you invest in? Let’s break it down.

What’s a Homepage?

Your homepage is the front door of your business online. It usually includes:

• Your brand story
• Overview of services
• Navigation to other pages
• General information for visitors

It’s designed to give a broad picture of who you are and what you do.

What’s a Landing Page?

A landing page is laser-focused. Instead of covering everything, it promotes one product, service, or offer with a single call to action. For example:

• A weight management service page
• A free consultation booking page
• A lead capture page for a special promotion

The goal? Conversions. Whether that’s enquiries, bookings, or sales.

When to Choose a Homepage

A homepage is best if:

• You need to establish credibility as a new business.
• You offer multiple services and need to explain them.
• You want a central hub for people searching your brand.

For Burton businesses just getting started online, a well-built homepage is a must-have.

When to Choose a Landing Page

Landing pages are ideal if:

• You’re running Google or social media ads.
• You want to promote a specific service.
• You need a page designed purely for conversions.

Instead of sending ad traffic to a homepage (where visitors get distracted), you send them to a landing page with one clear action.

The Best Approach? Often Both.

For many small businesses in Burton, the answer isn’t either/or, it’s both.

• Homepage → your brand’s main shop window.
• Landing pages → your sales counters, each designed to close the deal.

When they work together, you build trust and get more conversions.

Affordable Options for Burton Businesses

Building a homepage or landing page doesn’t need to cost thousands:

• Simple homepage builds: from £497
• Dedicated landing pages: from £497 (conversion-focused)

At Mapletree Studio, we design minimal, fast-loading sites that don’t just look good, they actually work.

Final Thoughts

If you’re still unsure whether your Burton business needs a homepage, landing page, or both, think about your goals. Do you want to tell your story and build credibility, or drive enquiries right now?

👉 Ready to find out? Get in touch with Mapletree Studio and let’s map out the best approach for your business.

Want to dive deeper? Check out our post on High Converting Landing Pages for Burton Businesses.