What a ‘Launch Package’ Website Actually Includes

You’ve seen the price: £479. You’ve seen the promise: 72 hours. But what do you actually get for that?

Most website packages hide the details behind vague terms like “premium design” or “full setup.” That’s frustrating when you’re trying to compare options and understand exactly what you’re paying for.

This guide breaks down every component of a Launch Package website: what’s included, what’s intentionally left out, and why fixed-price packages work better than hourly rates for small businesses.

No fluff. No hidden surprises. Just transparent answers.

What You Actually Get: The Complete Breakdown

Let’s start with the deliverables. Here’s everything included in the £479 Launch Package at Mapletree Studio.

1. Custom One-Page Website Design

You get a fully custom one-page website designed from scratch. Not a template. Not a pre-built theme you could buy for £30.

What this includes:

Custom layout tailored to your business and industry
Brand-aligned colour scheme (or we’ll help you choose one)
Typography selection for readability and hierarchy
Professional spacing, alignment, and visual balance
Mobile-first design that works brilliantly on all screen sizes

What makes it different: Templates force your content into generic boxes. Custom design shapes the layout around what you actually need to say. Your electrician business doesn’t need the same structure as a therapist or a coffee shop.

We build layouts that fit your business, not the other way around.

Every site needs a header. Yours includes:

Your logo prominently placed
Clean, simple navigation (usually just anchor links to sections)
Optional phone number or contact button
Professional styling that sets the tone immediately

The header stays minimal. Visitors don’t need a maze of menu items. They need clarity and a clear path forward.

3. Hero Section with Strong CTA

Your hero section is the first thing visitors see. It’s the most valuable real estate on your entire site.

What’s included:

Compelling headline that explains what you do instantly
Supporting subheading for context or benefits
Primary call-to-action button (e.g., “Get a Quote”, “Book a Call”)
Optional hero image or background (if it strengthens the message)

This section is designed to answer one question in 3 seconds: “What do you do and how does it help me?”

No vague taglines. No clever wordplay that confuses visitors. Just clarity.

4. Services or Pricing Section

Most businesses need to explain what they offer. Your Launch Package includes a services section with:

Clear H3 subheadings for each service or offering
Benefit-focused descriptions (not feature lists)
Optional pricing if you want transparency
Logical structure that guides visitors through your offerings

This section is designed to be scannable. Bullet points, short paragraphs, visual hierarchy. Visitors skim first, read second.

5. About Section

People buy from people. The About section humanises your business.

What’s included:

Short bio or company story (1-2 paragraphs)
Explanation of what makes your approach different
Optional team photo or headshot
Trust-building copy that sounds like a real human wrote it

We keep this section focused. Visitors don’t need your life story. They need to understand who you are, why you do what you do, and whether they can trust you.

6. Contact Form with Email Integration

Every Launch Package includes a fully functional contact form.

What this includes:

Custom form fields (name, email, phone, message)
Spam protection to filter out bots
Mobile-friendly form layout
Professional styling that matches your site

Email form submissions: Email notifications for form submissions can be added for £20/month. When enabled, you receive instant email alerts when someone submits the form. Without this, form submissions are stored and accessible through your hosting dashboard.

This is one of the most valuable parts of the package. A working contact form is the difference between getting enquiries and getting nothing.

Your footer includes all the essential details visitors expect:

Business name and contact information
Email and phone number (clickable for mobile users)
Optional social media links
Privacy policy or terms link (if you have one)
Copyright notice

The footer is simple, clean, and professional. It wraps up the page without clutter.

8. Hosting & Technical Setup

Hosting is included and fully managed. You don’t need to buy hosting separately or figure out DNS settings.

What’s handled for you:

Website hosted on Cloudflare Pages (fast, reliable, secure)
SSL certificate (your site runs on HTTPS)
Domain connection (we’ll connect your existing domain or help you register a new one)
Performance optimisation (images compressed, code minified)
Ongoing hosting management (no monthly bills to worry about)

You’re not a web developer. You shouldn’t need to be. We handle the technical setup so you can focus on running your business.

9. Mobile Optimisation

Over 60% of web traffic comes from mobile devices. Your Launch Package site is built mobile-first.

What this means:

Responsive design that adapts to any screen size
Touch-friendly buttons and links (no tiny clickable areas)
Fast load times on 4G/5G mobile networks
Readable text without zooming or horizontal scrolling
Navigation that works perfectly on small screens

We design and test on mobile first, then adapt for desktop. That’s how you ensure the mobile experience is brilliant, not an afterthought.

10. Performance & Speed Optimisation

Speed matters. Slow sites lose visitors before they even load.

What’s optimised:

Lightweight, modern codebase (built with Astro, not bloated WordPress)
Compressed images in modern formats (.avif, .webp)
Minimal JavaScript (no heavy frameworks unless absolutely needed)
Clean HTML and CSS with no unnecessary bloat
Fast global delivery through Cloudflare’s CDN

Your site loads in under 2 seconds. That’s faster than 95% of small business websites.

What’s NOT Included (And Why That’s Okay)

The Launch Package is designed to get you online fast with everything you need. It’s not designed to be everything to everyone.

Here’s what’s intentionally left out and why.

No Blog

Blogs take time to write, design, and maintain. Most small businesses struggle to keep a blog updated.

If you’re launching a new business or replacing an outdated site, you don’t need a blog yet. You need a professional online presence that converts visitors into customers.

When you do need a blog: We can add one later for a fixed cost. The Launch Package is designed to grow with your business.

No E-Commerce

The Launch Package doesn’t include shopping carts, product pages, or payment processing.

If you’re selling physical or digital products online, you need a more complex setup. E-commerce requires inventory management, secure payments, shipping integrations, and ongoing maintenance.

For service-based businesses: You don’t need e-commerce. You need a site that generates enquiries and lets people contact you. That’s what the Launch Package delivers.

No Multi-Page Site

The Launch Package is a single-page website. Everything lives on one continuous scroll.

Why one page works: For small businesses, tradespeople, freelancers, and local services, a one-page site is often more effective than a sprawling multi-page site. It’s focused, easy to navigate, and designed to convert.

When you need more pages: If your business grows and you need additional pages (team bios, case studies, detailed service pages), we can add them anytime.

No Custom CMS (But We Handle Updates for You)

The Launch Package doesn’t include a custom content management system.

Why: Building a CMS adds complexity and cost. For most small businesses, content doesn’t change frequently enough to justify the overhead.

How updates work: We handle all content updates for you. Need to change your phone number, update your services, or refresh your copy? Just let us know and we’ll make the changes.

If you need frequent updates: We offer maintenance plans starting at £47/month that include regular content updates, technical support, and priority service.

The Timeline: What Happens and When

Understanding the process removes uncertainty. Here’s the typical Launch Package timeline.

Day 1: You Send Your Details

After booking, you send us:

Your logo (or we’ll help you create one separately)
Business information (what you do, who you serve, contact details)
Any specific copy or content you want included
Brand colours or style preferences (if you have them)

We handle the rest.

Day 2: We Build Your Site

We design and develop your one-page site from scratch. Custom layout. Clean code. Mobile-optimised.

You’re not waiting weeks for back-and-forth revisions. We build based on proven structures that work for small businesses.

Day 3: You Go Live

Your site is reviewed, tested, and launched. We connect your domain, set up hosting, and make sure everything works.

You’re online. Ready to take enquiries.

After Launch: Tweaks & Edits

If you spot a typo or need a small change after launch, we’ll fix it. No charge for minor edits in the first month.

Why Fixed-Price Packages Work Better Than Hourly Rates

Most web designers charge by the hour. That creates problems.

The Problem with Hourly Billing

When designers charge hourly:

You don’t know the final cost until the project is done
Scope creep inflates the bill (“just one more page” adds hours)
Designers are incentivised to take longer, not work efficiently
You’re stuck micromanaging to avoid surprise costs

Hourly billing benefits the designer, not the client.

Why Fixed Pricing Is Better

Fixed-price packages solve all of these issues:

1. You know the cost upfront £479. That’s it. No surprises. No hidden fees. No “Oh, that feature costs extra.”

2. The scope is clearly defined You know exactly what’s included and what’s not. No confusion. No last-minute add-ons that double the price.

3. We’re incentivised to work efficiently We don’t make more money by dragging the project out. We make the same amount whether it takes 10 hours or 15. That means we focus on delivering results fast.

4. You can budget confidently Small businesses need predictable costs. Fixed pricing lets you plan without worrying about runaway invoices.

The Tech Behind the Launch Package

Most website packages run on WordPress. Ours doesn’t.

Why Not WordPress?

WordPress is slow, bloated, and requires constant updates. Plugins break. Security vulnerabilities pop up. Performance suffers.

For a simple one-page site, WordPress is overkill. You don’t need a database, a theme framework, and 30 plugins to display one page of content.

What We Use Instead

Astro + Tailwind CSS + Cloudflare Pages

Astro: Modern static site generator. Fast, minimal, no bloat.
Tailwind CSS: Utility-first styling. Clean, maintainable code.
Cloudflare Pages: Global hosting with a built-in CDN. Fast delivery anywhere in the world.

This stack is leaner, faster, and more reliable than WordPress. Your site loads in under 2 seconds because there’s no database to query, no plugins to slow things down.

Common Questions About the Launch Package

Let’s address the questions we hear most often.

Can I add more pages later?

Yes. The Launch Package is designed as a launchpad. When you’re ready to expand, we can add pages, features, or functionality at a fixed cost.

You’re not locked into a one-page site forever. You’re just starting with what works.

Do I own the website?

Yes. You own the content, the design, and the code. We host it for you, but you’re not locked in. If you ever want to move it elsewhere, you can.

What if I need changes after launch?

Minor edits (fixing typos, updating phone numbers) are free in the first month. Larger changes (rewriting sections, adding features) are quoted separately.

We’re not going to nickel-and-dime you for small tweaks.

How long does hosting last?

Hosting is included in your Launch Package. After the first year, you can choose from:

Basic hosting: £20/month – Covers hosting, SSL certificates, and technical maintenance Maintenance plans: From £47/month – Includes hosting plus regular updates, technical support, and priority service

You’re not locked in. Choose the option that fits your business needs.

Can I update the content myself?

Not directly. The Launch Package doesn’t include a custom CMS.

How updates work: We handle all content updates for you. Need to change text, update images, or refresh your services? Just send us the changes and we’ll implement them.

For businesses that need frequent updates, our maintenance plans (from £47/month) include regular content changes as part of the package.

What if I already have a domain?

We’ll connect your existing domain. If you don’t have one yet, we’ll help you register a new domain (domain registration costs apply separately, usually around £10-15/year).

Who the Launch Package Is For

This package works brilliantly for:

Local tradespeople (electricians, plumbers, builders)
Service-based businesses (consultants, coaches, therapists)
Freelancers launching a professional online presence
New businesses that need to get online fast
Anyone replacing an outdated, slow website

Who It’s NOT For

If you need e-commerce, complex functionality, or a multi-page site with dozens of pages, the Launch Package isn’t the right fit.

For those projects, we offer custom builds with pricing tailored to your needs. But for most small businesses, the Launch Package is everything you need to start generating enquiries.

Why Transparency Matters

We’re not hiding the details because there’s nothing to hide.

You’re paying £479 for a professionally designed, custom-built, fully hosted one-page website. You know exactly what’s included, what’s left out, and why.

No vague promises. No surprise costs. No pressure to upgrade to features you don’t need.

Most agencies obscure the details because their packages are overpriced or under-deliver. We’re transparent because we’re confident in what we deliver.

Ready to Get Online in 72 Hours?

The Launch Package is designed for small businesses that need a professional online presence without the complexity, cost, or confusion of traditional web development.

£479. 72 hours. Everything you need to start generating enquiries.

At Mapletree Studio, we build fast, minimal, high-performing websites for UK small businesses. No templates. No bloat. No ongoing fees.

Want to see how it works? Check out our Launch Package page for full details, or get in touch to start your project today.