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This client swapped their WordPress site for a custom-built lander from us. The result? 4x more conversions from the exact same Google Ads budget.
If you’re pouring money into Google or Meta ads and seeing tumbleweeds instead of leads, you’re not alone.
One of our clients was in the exact same boat. They were spending a decent monthly budget on Google Ads, sending traffic to their WordPress homepage, and getting barely any bites.
Then they came to us. We didn’t touch the ads. We just rebuilt the destination.
Thirty days later, their conversions had quadrupled.
Here’s how we did it.
WordPress is fine, for blogs. But when you’re running ads, it’s often the worst place to send traffic.
Our client’s original page was:
Imagine paying £1.50 per click only for people to bounce because the page took four seconds to load. Painful.
We teamed up with our trusted ads partner, Kyoto Digital, led by Simy, to turn things around.
While Simy kept the ad campaigns running smoothly, we focused on the destination, building a custom, static lander designed specifically for conversions.
Here’s what went into it:
The result? Every visitor hit a page built to convert, not just exist.
Same ads. Same budget. Totally different outcome.
Here’s what happened:
All without changing a single ad. That’s the power of pairing smart ad strategy with a purpose-built landing page.
Think of it this way: your ad is the pickup line. The landing page is the first date.
If your ad promises value but the page feels confusing, slow, or irrelevant, people leave. Fast.
A good landing page does three things:
And that’s exactly what we build at Mapletree Studio.
If you’re already spending on Google or Meta but not seeing results, the issue might not be the ad, it might be where it leads.
We build high-converting landers that match your ads and maximise every penny of spend.
Want to go one step further? We can even bring in Simy and the Kyoto Digital team to run your campaigns.
👉 See our lander + ads service Or get in touch for a no-faff, plain-English chat about boosting your ROI.
Minimal site. Maximum impact. That’s the Mapletree + Kyoto way.
Founder of Mapletree Studio. Everything has a reason to exist, nothing more, nothing less. I craft minimal websites that prove simple always outperforms complex.
Mapletree Studio specialises in minimal, high-performance websites that convert. Based in the Midlands, serving businesses across the UK.
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