Insights
Latest insights. Lean, useful, practical.
Lean, useful, practical.
Practical thinking on minimal web design, performance optimisation, and SEO strategy. Written by the team at Mapletree Studio in the Midlands, UK.
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Ideas, tactics, and lessons.
Built for clarity.
Short, focused reads on how we build fast, intentional websites.
Should You Build Your Website or Hire a Studio?
An honest comparison of DIY vs professional web design. Discover when to build it yourself and when hiring a studio makes more sense for you...
Read articleOur Favourite Minimal Websites (and Why They Work)
Discover what makes minimal websites truly effective. Real examples from brands that prove less is more when it comes to design and conversi...
Read articleWhat Slow Websites Are Costing You Right Now
Every second your website takes to load costs you customers. Here's exactly what slow performance is costing your business.
Read articleWebsite Copy vs Design: Which One Comes First?
The classic debate settled: should you write your website copy before designing, or design first? Here's what actually works for small busin...
Read articleThe Problem with Templates (and How We're Different)
Templates promise quick websites but deliver bloated code, cookie-cutter designs, and poor performance. Here's why custom-built beats off-th...
Read articleFrom Click to Client: The Website Conversion Journey
Map the complete user journey from first click to paying client. Understand conversion stages, remove friction points, and optimise every st...
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We specialise in minimal, high-performance websites that rank well and convert visitors. Based in the Midlands, serving businesses across the UK.