Web Design Insights

Practical tips on minimal web design, performance optimisation, and SEO strategy. Written by the team at Mapletree Studio in the Midlands, UK.

What Google Really Wants from Your Website in 2025

Google's priorities have shifted. Learn what actually matters for ranking in 2025: Core Web Vitals, E-E-A-T, user experi...

Clear signs your website is holding back your business and what to do about it. Practical advice for UK small businesses...

The exact website structure that turns visitors into customers. Clear hierarchy, smart CTAs, and friction-free conversio...

Is minimalist web design a passing trend or a lasting philosophy? Explore the evidence, history, and strategic reasons w...

Transparent breakdown of what you get in a £479 website package: design, hosting, forms, and what's intentionally left o...

Master one-page website copywriting: structure, hierarchy, CTAs, and flow. Learn how to write clear, conversion-focused...

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We specialise in minimal, high-performance websites that rank well and convert visitors. Based in the Midlands, serving businesses across the UK.